Is a business in Croatia the entrepreneurial journey or just the hard work?

Is it ‘Entrepreneurial journey’ or something less exotic is the topic of 3rd Business Café International, the event that gathers foreign entrepreneurs starting a business and moving to Croatia

3rd Business Café International will be held on Monday, August 26thin Zagreb at 6 p.m. at the Rooftop Lateral in Zagreb


Roof Top Lateral in Zagreb, by Matko M. Švarc


 Business Café International was established by Kristina Ercegović, Business Café founder, to highlight the opposite of migration trends. It is a joint effort to make Croatia a country that is not just great to live in, but also an attractive place for doing business.

Mirela Rus Kristina Ercegovic, 2nd Business Cafe International

This time Jonathan Cooper and Ben Croft will be joining us as entrepreneurs and his excelency


Is a business in Croatia the entrepreneurial journey or just the hard work?

This time Jonathan Cooper and Ben Croft will be joining us as entrepreneurs and his Excellency Ambassador W. Robert Kohorst will be sharing his rich entrepreneurial journey before he became a diplomat, and might even suggest some interesting and very possible improvement for the business in Croatia, in general.


Jonathan has been living primarily in Croatia since 1997. The first 12 years of his career he worked in the private equity and M&A fields, where he led investments into companies like Iskon Internet, DCM cable TV (now A1), and Dok ING d.o.o. As an M&A advisor, he advised the owners of companies like Moj Posao, Oktal Parma, and MegaKlik in their sales to strategic investors. He was also a co-founder of the Croatian Angel Network (CRANE). Later, Jonathan began focusing more on entrepreneurial Ventures and co-founded KlasikTV and Bright Entertainment, the latter which is franchising the Museum of Illusions concept globally. He is also an investment partner in True Global Ventures, a FinTech investment fund targeting SEED and start-up Fin Tech investment opportunities. In addition to his time living in Croatia, he also lived and worked in Oman and Qatar from 2011 – 2016. Jonathan’s wife is Croatian as are his two boys, and he hopes one day to be able to master Croatian grammar.

Warming up for The International Business Cafe


Ben is a multi-award winning entrepreneur who specializes in the Business and Executive Coaching industry. He is the CEO of the World Business & Executive Coach Summit, Co-Founder of Conversational Intelligence for Coaches and five other active companies and also Founder of his non-profit EthicalCoach.

In 2018 Ben’s company WBECS Group was named the fastest growing Education company in the UK in the INC 5000 and his group of companies is expected to make the prestigious list for a second year in 2019. ‘Ben’s most well-known company WBECS has grown to become the world’s leading event for the industry with 46,000 attending in 2019 with attendees from a total of 156 countries. Ben has now embarked on his most ambitious project to date – An organization that helps charities/NGOs build organizational capacity through coaching. EthicalCoach recently delivered its inaugural project at the United Nations in Ethiopia. The two-day EthicalCoach NGO Leadership Summit saw 400 NGO leaders come together for a series of talks and high-level workshops with an international and local team of coaches. Between them, they support more than 9 million Ethiopians.

Previously, Ben led a project that involved flying in a troupe of clowns from around the world to travel to help refugees at the Syrian border. Full Story: is now looking at investing into the Croatian market, creating an incubator and agency that will train and support talented Croatians and offer high quality, well paid international projects that will enable them to stay and work in Croatia.

Business Cafe International

Don’t miss the opportunity to meet and connect with awesome local and foreign entrepreneurs exchanging ideas and the well-known energy and atmosphere of all Business Caféevents.

More info and tickets are available on

Sponsors of Business Cafe International are Diglossia translations, Catering Team Lisak, and Domella beauty.

Media sponsors are Total Croatia News, Croatia2go, Diplomacy, and Commerce.

Media partners are:  Womeninadria, Mentorica, and Poduzetnik.

Business Cafe, Kristina Ercegović (founder) i Krešimir Macan, political PR Expert

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