Ivan Ljubičić – manager and coach of the best tennis player of all time – Roger Federer

Ivan Ljubičić is a retired Croatian tennis player. Today he is a manager and coach of the best tennis player of all time, Roger Federer.

Born in Banja Luka on 19 March 1979, Ivan Ljubičić has been playing tennis since early childhood, and one of the reasons for his love for tennis was his role model Stefan Edberg, former Swedish professional tennis player and world number one. Ljubičić started playing at ATP tournaments in 1995. The best ranking in his career was his 3rd place in May 2006, which is the second-best result of a Croatian tennis player (after Goran Ivanišević, who was once second). In 2005, he won the first Croatian Davis Cup as the best player in the Croatian national team. That same year he was ranked at the ATP Entry rankings as the 15th player in the world, to finish in 2005 among the top ten tennis players worldwide. In 2006, for some time, he was the 2nd player on the ATP Race list (immediately behind Federer).

The greatest success of his career is the conquest of the 1000 Series Masters tournament in American Indian Wells, where he won 2: 0 in sets (7: 6, 7: 6) with Andy Roddick in the final on March 21, 2010. He rarely gives statements to the media, but we can certainly say he has a dream job. After his career as a tennis player, he founded the company Sporting Advantage Monaco. His vision was to create a team of people working with top players, especially from these areas. The first major acquisition was Tomáš Berdych. He considers Monaco his home, and his coach Riccardo Piatti invited him to Monaco for the first time. Today, 20 years later, he lives there with his children and wife. He learned a lot from Piatti so he embraced his experience and acquired his knowledge of classical management to create Sporting Advantage Monaco. The fact that our celebrated tennis player manages to handle everything is that he is the coach of the best tennis player Roger Federer, manager of Tomáš Berdych, Borna Ćorić, Marta Kostjuk, Zhizhen Zhang…Since taking over Federer, he won nine tournaments, of which three Grand Slam titles and has returned to the top of the ATP list.

We wish him a lot of luck in his future work!

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