Tourism – a great opportunity for the return of Croatian emigrants

The rise of Croatian tourism can be a magnet for the return of emigrants to their homeland. It was highlighted at the opening of the Conference on Diaspora Tourism in Split on May 17, 2019.

“I believe that this conference is of great importance both for Croatian emigration and for all of us in Croatia. I am particularly pleased that this conference points out the importance of investments of Croatian emigrants into Croatian tourism. The knowledge and experience that Croatian emigrants have are precious to us. I am convinced that this conference will strengthen Croatia’s ties with its many emigrants and contribute to the creation of conditions for their return to the homeland, “said in video-message Kolinda Grabar-Kitarović, president of the Republic of Croatia.

Conference on Diaspora Tourism in Split

Zvonko Milas, State Secretary at the Central State Office for Croats outside the Republic of Croatia, and Tonči Glavina, State Secretary at the Ministry of Tourism, pointed out that, for emigration, now is the right moment for return, life, and investment in Croatia.

“It is up to our government to devise a country’s development strategy in which Croatian emigrants, successful businessmen, scientists, and especially second and third generation members, who graduated on prestigious world universities, will be actively involved. Their work ethic, work experience in the competitive environment of developed countries of the world, and the ability to create and introduce novelties would be a great contribution to the homeland, “said Marin Sopta, director of the Croatian Immigration Research Center that organized the conference. He added that the great economic potential of Croatian emigrants could contribute not only to the country’s economic progress but also to the stability of its democracy.

Conference on Diaspora Tourism in Split


Ivan Barbarić, vice-president of the Croatian Chamber of Economy for International Affairs and the European Union, said that the Chamber is making great efforts to internationalize the Croatian economy, ie the emergence of Croatian companies to the global market and that the close co-operation with the diaspora plays an important role in it.

“Tourism is a business that lives from emotions and experiences. That is why Croatia needs to continue to improve the facilities in the tourist pre-season and post-season and to develop and promote continental, medical and tourism related to congresses and events and glamping. It is also important, through the strategic development of tourism, to strengthen cooperation between the public and private sector and the local population in the tourist services offer, “said John Gašparac, CEO of PwC Croatia.

Emigration tourism is a two-day conference that gathers representatives of institutions and businessmen. Its goal is to connect Croats in their homeland with Croatian emigration for the purpose of joint research and development of investment opportunities in Croatian tourism.

In order to deal with as many topics as related to Croatian tourism, a series of panels was organized in which about fifty people participate.

Conference on Diaspora Tourism in Split


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