Zagreb simbols, photo by Matko M. Švarc
Zagreb simbols, photo by Matko M. Švarc
Local people call ZagrebBeli Zagreb grad‘, which means White city of Zagreb (‘beli’ is white, in Kaykavian dialect, typical in Zagreb).

Is Zagreb a white or a blue city?

In fact, Zagreb is much more blue than white. Its famous football team Dinamo is in blue jerseys, trams, busses, and funicular are blue. And people in Zagreb subconsciously consider Zagreb as a blue city.
You should decide for yourself, whether is white or blue.

Zagreb stands here for more than 11 centuries

Zagreb stands here (more or less, even much smaller) for more than 11 centuries. Zagreb wasn’t the capital of Croatia all of that time. To be honest, there was no Croatia for all this time, but Zagreb was here.
People, locals, originally from Zagreb, call themselves Purgers. The word came from german (as Zagreb was under the significant influence of Germans and Austrians), and in its origin word, ‘burg‘ means city. So, Purgers are citizens.
Today there are much fewer Purgers. Many left Zagreb to live someplace else in Croatia or around the world. Purgers consider themself citizens, cultural, sophisticated, influential, and so.

Where are The Purgers?

As – somehow, as time passes,  the primary purpose of their influence in Zagreb is lost; they just disappeared or became invisible. But, if you look closely and you know what you search for, or how Purgers behave, talk, or comport….you’ll find them with their umbrellas, walking sticks, hats, and raincoats. You’ll see them in the parks of Zagreb how when they feed the pigeons or walk the dog… Purgers are here, silent and puzzled with the changes in their beloved city, a white or a blue, their Zagreb.

Our Zagreb, video by Matko M. Švarc

Zagreb is a modern European metropole of ageless beauty

Today Zagreb is the city of all Croatians, and it’s not the same like it was 30 or more years ago when the majority of today Zagreb’s inhabitants came to live here. It was cozier, more ‘likable,’ more charming. But, let’s face it, today is Zagreb prettier, modern, still very green town (as we started this story with colors 🙂 because of its many parks. Zagreb has streets full of terraces, coffee bars, restaurants like every modern metropole. One of the most important Christmas markets happens here. Zagreb has its international airport, museums, churches of all religions, cathedral,  river Sava, mountain Medvednica, a nature park. In Zagreb, you can ski in the wintertime! And,  you’re less than two hours driving far from the Adriatic coast.
My family and I are originally from Zagreb. (is that a curse or a blessing, I don’t know 🙂 Both, for all of us, from Zagreb.

The heart of Zagreb 

I love my city, and all who ever come to Zagreb, even for a visit, love Zagreb. Zagreb is a lovable town.  Even the most significant emblem and souvenir of Zagreb is The heart. Licitarsko Srce/ Licitar heart (colorfully decorated biscuits made of sweet honey dough).
Licitar souvenir by Croatian Attractions
Licitar souvenir by Croatian Attractions
Licitar heart
Licitar heart
People, tourists, friends – almost always take one of its heart to remember Zagreb forever.
But Zagreb still has many hearts for all of you!
Andreja Pruša Horvatić,
editor in cheif
The Museum of Illusions, Zagreb, Croatia, photo credit by Petar Santini

In Zagreb Illusions live in Museum

Among many exciting and unique museums in Croatia, such as the Museum of Broken Relationships, Zagreb was the birthplace of another entertaining and interesting museum that won over the globe! Want to find out more? Read further about the Museum…
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For those who planned to start a diet this week- you may better skip this article! Pork cracklings are a famous dish that can be found all around South to Eastern Europe in different variations. They are an excellent snack…
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Medvedgrad, photo by J. Duval, photo credit by TB of Zagreb

Near the city of Zagreb, close to every heart

It’s easier for two – that’s why Zagreb Tourist Board and the Krapina-Zagorje County Tourist Board collaborate in the campaign “Near the city, close to the heart” in which Zagreb and Zagorje are promoted together for the first time through…
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Tea Jurišić, The Street Triptych project, photo credit by Ernest Mazarekić and Bruno Vranić

Three talented ladies author of new street art in Zagreb

The street art scene is richer again in Zagreb, where Rearrange My Pump Association and the Zagreb Tourist Board collaborate on the Street Triptych project. The Street Triptych project This time, selected Zagreb street panels were painted by three talented…
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Zagreb is all around Zagreb city

Summer in Zagreb!? Or autumn, winter, or spring? Everybody loves Zagreb. Zagreb is a lovable city, the city with the heart. Whenever we speak about Zagreb, it’s always the city center. Jarun Lake, Zagreb, Croatia, photo by J. Duval, photo…
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Croatian Institute of History photo credit by Croatian Institute of History


Croatian Institut of History Croatian Institute of History is located in the palace in Opaticka 10 (Zagreb, Croatia). This is a unique building, rich in history and values, among which one has to emphasize Golden Hall, Pompey Hall, and Renaissance Studio.…
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National Theatre, Zagreb, Photo by M. Švarc

Zagreb’s history

Ban Josip Jelačić, photo by Matko M. Švarc The prosperity of Baroque and neo-classical architecture left a mark on Zagreb that will always remind its citizens of that era but many cultural and political things started to take place in Zagreb…
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The medieval battle of Samobor 1441, photo by Edin Tuzlak

The medieval battle of Samobor

The medieval battle of Samobor 1441, photo by Edin Tuzlak If you are fun of English way traditional fairs with the hommage of old times – then your next Sunday is booked for Samobor medieval festival! On Sunday, 8th March…
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Samoborski fašnik 2020

Free Carnival Republic of Samobor

Princess Sraketa, Prince Fašnik, Judge Mitoman, and Fiskal Mutiman – sounds interesting? These characters from Srakostrip have come to life to proclaim the Free Carnival Republic of Samobor in the Square of Carnival Greats! Samobor Fašnik, photo credit by TB…
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The Museum is located in Zagreb, but it all started from a traveling exhibition where people would donate items that remind them of their failed relationships with small notes describing its meaning. The museum is dedicated to all unsuccessful love…
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Bloody bridge street in Zagreb, Croatia, photo by Matko M. Švarc

BLOODY BRIDGE – The street in Zagreb

Bloody Bridge is a street in Zagreb that reminds us of Croatian history famous for frequent attacks on two small cities (Kaptol and Gradec). It is a small road that connects Tkalčićeva street and Radićeva street. Bloody bridge street in…
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St. Mark's Square, Zagreb, photo by Matko M. Švarc

St. Mark Church in Zagreb’s Upper town

St. Mark Church in Zagreb’s upper town is the middle of the square that is named after the church. Outside, on the northwest wall of the church lies the oldest coat of arms of Zagreb with the year 1499 engraved…
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Zagreb was voted the best Christmas market or Advent market in Europe for two years in a row and that keeps us breathless because our „Christmas story“ is constantly growing with the creative and innovative ideas. It consists of 25…
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