Zagreb simbols, photo by Matko M. Švarc
Zagreb simbols, photo by Matko M. Švarc
Local people call ZagrebBeli Zagreb grad‘, which means White city of Zagreb (‘beli’ is white, in Kaykavian dialect, typical in Zagreb).

Is Zagreb a white or a blue city?

In fact, Zagreb is much more blue than white. Its famous football team Dinamo is in blue jerseys, trams, busses, and funicular are blue. And people in Zagreb subconsciously consider Zagreb as a blue city.
You should decide for yourself, whether is white or blue.

Zagreb stands here for more than 11 centuries

Zagreb stands here (more or less, even much smaller) for more than 11 centuries. Zagreb wasn’t the capital of Croatia all of that time. To be honest, there was no Croatia for all this time, but Zagreb was here.
People, locals, originally from Zagreb, call themselves Purgers. The word came from german (as Zagreb was under the significant influence of Germans and Austrians), and in its origin word, ‘burg‘ means city. So, Purgers are citizens.
Today there are much fewer Purgers. Many left Zagreb to live someplace else in Croatia or around the world. Purgers consider themself citizens, cultural, sophisticated, influential, and so.

Where are The Purgers?

As – somehow, as time passes,  the primary purpose of their influence in Zagreb is lost; they just disappeared or became invisible. But, if you look closely and you know what you search for, or how Purgers behave, talk, or comport….you’ll find them with their umbrellas, walking sticks, hats, and raincoats. You’ll see them in the parks of Zagreb how when they feed the pigeons or walk the dog… Purgers are here, silent and puzzled with the changes in their beloved city, a white or a blue, their Zagreb.

Our Zagreb, video by Matko M. Švarc

Zagreb is a modern European metropole of ageless beauty

Today Zagreb is the city of all Croatians, and it’s not the same like it was 30 or more years ago when the majority of today Zagreb’s inhabitants came to live here. It was cozier, more ‘likable,’ more charming. But, let’s face it, today is Zagreb prettier, modern, still very green town (as we started this story with colors 🙂 because of its many parks. Zagreb has streets full of terraces, coffee bars, restaurants like every modern metropole. One of the most important Christmas markets happens here. Zagreb has its international airport, museums, churches of all religions, cathedral,  river Sava, mountain Medvednica, a nature park. In Zagreb, you can ski in the wintertime! And,  you’re less than two hours driving far from the Adriatic coast.
My family and I are originally from Zagreb. (is that a curse or a blessing, I don’t know 🙂 Both, for all of us, from Zagreb.

The heart of Zagreb 

I love my city, and all who ever come to Zagreb, even for a visit, love Zagreb. Zagreb is a lovable town.  Even the most significant emblem and souvenir of Zagreb is The heart. Licitarsko Srce/ Licitar heart (colorfully decorated biscuits made of sweet honey dough).
Licitar souvenir by Croatian Attractions
Licitar souvenir by Croatian Attractions
Licitar heart
Licitar heart
People, tourists, friends – almost always take one of its heart to remember Zagreb forever.
But Zagreb still has many hearts for all of you!
Andreja Pruša Horvatić,
editor in cheif
Croatian Institute of History photo credit by Croatian Institute of History


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The medieval battle of Samobor 1441, photo by Edin Tuzlak

The medieval battle of Samobor

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Samoborski fašnik 2020

Free Carnival Republic of Samobor

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The Museum is located in Zagreb, but it all started from a traveling exhibition where people would donate items that remind them of their failed relationships with small notes describing its meaning. The museum is dedicated to all unsuccessful love…
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Bloody bridge street in Zagreb, Croatia, photo by Matko M. Švarc

BLOODY BRIDGE – The street in Zagreb

Bloody Bridge is a street in Zagreb that reminds us of Croatian history famous for frequent attacks on two small cities (Kaptol and Gradec). It is a small road that connects Tkalčićeva street and Radićeva street. Bloody bridge street in…
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Zagreb was voted the best Christmas market or Advent market in Europe for two years in a row and that keeps us breathless because our „Christmas story“ is constantly growing with the creative and innovative ideas. It consists of 25…
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