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The Inspirational Journey of Andreja Pruša Horvatić

Andreja

“I adore it when someone reaches out, whether through email or a message, to say they’ve found unique information on croatia2go.com that they couldn’t find anywhere else, or that our (mostly mine) articles helped them with their final exams. There are countless beautiful stories proving that what I’ve been doing for the past eight years, with varying levels of enthusiasm (even through COVID-19), is truly meaningful. Now, as we undergo a major structural makeover, I’m convinced that croatia2go.com is truly a reflection of me: persistent, bold, small, unassuming, yet indispensable, full of information and knowledge, making it both powerful and intended for others.”

Embracing Croatia with Passion and Dedication

“Croatia2go.com is for you, our readers. But in creating it, I’ve learned so much about Croatia myself. As the CEO of Croatian Attractions, one of the country’s most exclusive travel agencies, it’s essential to know everything. While I may still lack some of this comprehensive knowledge, I learn every day through each article about tourism potential, natural beauty, cuisine, and wines. And this will continue as long as I desire. I look forward to sharing each new discovery with you! Welcome to this little encyclopedia of knowledge about Croatia. Please reach out if you find any inaccuracies or if you have something to add, or perhaps even write for the most comprehensive niche portal about Croatia. Don’t worry about poetic licenses—that’s my prerogative. 😊 Welcome to Croatia, Andreja.”

A Lifelong Passion for Journalism and Storytelling

“From an early age, I knew I wanted to be a journalist. My younger sister would ask, ‘Is that the person who sells newspapers?’ In many ways, that’s how it felt—like selling, though not necessarily newspapers, as I only wrote for them for a brief part of my career. Writing has always been my thing—whether it’s advertisements, creative communication, soap operas, essays, messages, or just about anything. To me, writing is like playing music or painting for somebody.  Even if it’s just a text message, I enjoy infusing it with either sensitive expressionism or humorous satire. I’m not claiming to be the best writer in the world, but I do admit I enjoy it immensely.

Then tourism came along—a field that can’t be too colored by my personal perspective or, in some cases, must be. Writing about tourism requires balance; sometimes I approach it cautiously, sometimes I just present the facts, but occasionally my enthusiasm shines through in my writing. I promise there will soon be more of my favorite humorous stories because ‘There is nothing in the world so irresistibly contagious as laughter and good humor.'”

A Visionary Leader in Croatian Tourism

Andreja Pruša Horvatić established PRO-AND d.o.o., a Croatian company, in 1994 while still studying journalism at the Faculty of Political Science in Zagreb. As the owner and CEO of PRO-AND, she graduated from the professional study in Public Relations and Media Studies. Fluent in English and Italian, all her professional experience has been rooted in mass media. Yet, from her youth, her greatest joys have been traveling and indulging in luxurious bags, shoes, and clothes (true!).

Andreja is the founder, CEO, and creative director—enthusiastic, modern, and creative. After successful years in mass media journalism, advertising, and PR, she embarked on new ventures. Together with her husband Igor, who comes from the hotel industry, she created an exclusive travel agency offering the best travel services, private custom-made excursions, and multi-day tours in Croatia and neighboring countries under the brand name Croatian Attractions.

Building a Legacy with Croatia2go.com

Continuing her journey in tourism, Andreja developed the highly informative online platform croatia2go.com, providing significant information, history, culture, festivities, events, and news for every tourist in Croatia.

With extensive experience and a thirst for knowledge, Andreja’s background in media (radio, TV) gave her an unmistakable eye for detail and a broad vision, complemented by her expertise in brands and trends. Her sensitivity to the nuances that make one journey distinct from another is unparalleled. Having explored many tourist destinations worldwide, she has crafted private tours that form the cornerstone of Croatian Attractions. Her goal is for Croatian Attractions to grow each year, becoming the best provider of private luxury custom-made experiences in Croatia.

A Communicative and Dynamic Innovator

Andreja is a communicative, modern, and dynamic personality with a strong sense for business, trends, and innovative achievements. She believes that people often don’t know what they want and are willing to go through great lengths to achieve it. However, hearing the right thing in the right way can make their minds very determined about what they want.

Having undertaken many projects independently and with a little help from friends and music, from the initial idea to completion, Andreja is not afraid to make decisions. She knows what she does and how to do it right, although she acknowledges she can be wrong, and that’s perfectly fine. Whether starting a new business or project, improving an existing one, teaching someone to communicate effectively, or preparing an advertising campaign, Andreja embraces every challenge with confidence and enthusiasm.

“I tried to be normal for once. The worst two minutes of my life.”

Welcome to the world of Andreja Pruša Horvatić, where passion for Croatia and storytelling converge to create unforgettable experiences and invaluable knowledge.