Among many exciting and unique museums in Croatia, such as the Museum of Broken Relationships, Zagreb was the birthplace of another entertaining and interesting museum that won over the globe! Want to find out more? Read further about the Museum of Illusions!
The Museum of Illusions
The Museum of illusions is an exciting experience that specializes in optical illusions and challenges the boundaries of physics through exhibits and brain puzzles appropriate for all age groups. To stimulate the human mind in a fun-filled experience.
The exhibitions include holograms, optical illusions, a Rotated Room, and immersive rooms designed to trick the mind and challenge your vision and gravity. The Museum also offers visitors a sensory experience to touch and feel certain items to learn more about them.
The Museum of illusions combines science and innovation with entertainment that creates a positive and enjoyable learning experience for all visitors. It is full of photogenic angels with no limits on the number of photos you take.
34 franchises in 20 countries!!!
The MOI concept was developed by the founders and current shareholders of the Company, Mr. Tomislav Pamuković and Mr. Roko Živković. They set up the first MOI in Zagreb in June 2015. Their initial concept, which was opened in Zagreb, was an immediate success. Driven by the initial success of the Zagreb MOI, the Company started to rapidly expand its business around the globe.
Over the years, due to its rapid growth, the Company created a presence in 20 countries and 34 franchises operating in large cities such as New York, Paris, Toronto, Vienna, and Dubai, Shanghai, New Delhi, Milano, Chicago, among others.
The MOI’s have an educational component as each illusion is explained, informing the visitors about the details and science behind the illusions.
A 21st-century museum
The Company has positioned itself in a niche market of edutainment (combination of education and entertainment). As a result, the Company has been able to capture the market of local/domestic inhabitants of all ages and tourists (both domestic and foreign).
Metamorfoza has a proven track record on a global level in managing and developing a franchise network with an ability to attract new franchise partners passively based on exciting returns.
It really is a 21st-century museum. One that presents and provides an interactive, educational, vibrant, and fun experience.
It is a place where for almost 6 years, visitors have been researching, learning, participating in workshops and lectures, having fun at business parties and birthdays, where new products are presented, new literary titles are discovered, and various events are organized.
The edutainment concept, the interactivity of the space, photogenic scenery, and the kindness towards visitors, position them at the very top of Zagreb’s cultural offer.
